Digital Marketing

This term “Digital Marketing” is beautiful.
 
It’s like “sky” or “ocean”, better yet, SPACE. The vastness of work that falls under Digital Marketing is immense, because technology is in our daily lives, in all new ways, all too regularly. It’s a Digital Marketer’s job to be responsible and effective with that screen time, be it in an email inbox, a social media ad view or short video—creativity, technology and data all collide. Welcome to Digital Marketing.
 

 

Organic vs. Paid

Are you (1) creating and sharing your content/product(s), to more naturally grow awareness, or (2) paying to promote your content/product(s)?

#1 = Organic
#2 = Paid

It’s most marketer’s objectives to get organic traffic flowing to their content/product(s). Sometimes this requires the help of paid campaigns, such as online ads and influencer marketing.

While creating stellar content—articles, social posts, videos, lessons, stories—is a must, without some promotion, some awareness, the content may not gain the audience it deserves. Promoting content can be done using time and/ or money, best a combination of both.

For every company, getting into the online ads game is different, depending on factors like where the company is in its business life cycle, budget, history, and more.

 

 

Social Media

Tiktok, YouTube, Facebook, Instagram, LinkedIn, Pinterest, Twitter

 

Search Engine Optimization (SEO)

Google, Bing, Yahoo, Baidu.

This ties in closely with the creative copywriting that draws users into the business.

 

Brand / Creative

Communications, design, UI/UX

 

Engagement Platforms (Apps, Websites)

Business owners can build the places they want their potential customers to spend their daily screen time.