Project Management & Operations
Project management is efficiency through clear processes and communication. It is an operations function for marketing and sales team members.
As you navigate the digital seas, you should stay focused on the bigger picture, all the wonderful destinations to take the business next. A project manager makes sure the ship is in tip top shape, so you can get to where you’re going. Think of the project manager like the sap holding a ship strong through even the toughest of storms.
In a business, the project manager is the glue between technical and creative team members, sometimes even between the business and end users.
Digital Project Management
Confirm key deliverables of requested work.
Hire any necessary technical talent (developers, QA specialists, security experts).
Manage and support technical talent so work is delivered on-time.
Content/Design Project Management
Confirm key deliverables of requested work.
Hire any necessary creative talent (copywriters, graphic designers, UX/UI designers).
Asset Management
Manage platform(s) that house assets, including website images, customer data and more.
Documentation
Ensure all processes in the marketing and sales workflows are well documented and maintained.
If someone wins the lottery and leaves the project to travel the world, we want to easily keep the work moving following said lottery winner’s departure. This is the much nicer version of looking at why documentation is so important. The scarier version is what if they get abducted by aliens?
Training
No tools or processes are any good if the team isn’t in sync in knowing how to use them [the tools and processes], which is why people need to be trained how to work in-sync with the team.